Lead Intelligence & Market Transparency Engine
Stop collecting leads. → Understand your markets.
The Haystack Lead Intelligence & Market Transparency Engine takes a completely unique approach:
It makes entire markets visible, structures them, and comprehensively prepares each individual company so that sales and marketing can make informed decisions immediately.
The problem for many companies:
Fragmented data and manual research, because in most organizations, the reality looks like this:
Information on target markets is incomplete or outdated.
Data is scattered across Excel sheets, CRMs, and notes.
Sales & Marketing Teams repeatedly research the same data.
Each lead requires 20-30 minutes of manual work, without any direct added value.
For this purpose, we collect and structure all relevant publicly available data on the target companies:
This creates genuine market transparency as the basis for scalable sales.
Overview
ALL relevant companies in a target market.
You tell us your target group, and we collect every company worldwide that is categorized within it.
Clarity
Clearly defined criteria and signals.
We analyze your entire market, sorting by team size, ratings, focus areas, founding years, locations, etc.
100 %
Comparable, uniformly processed data.
Sales are scalable when they are structured uniformly. We are developing the foundation for this.
Structure
Objective prioritization instead of gut feeling.
The clear structure provides an overview, enabling data-driven next steps.
1. Complete market analysis
We identify all relevant companies within a defined target group, not just the obvious candidates.
We literally find the needles in the haystack.
2. In-depth data enrichment
Each company is individually enriched with information such as:
• Number of employees & team structure
• Online activities (ads, content)
• Focus on products & services
• Market & competitive signals
3. Comparability & Structure
All data is processed uniformly so that:
• Companies can be compared
• Patterns and clusters are visible
• Priorities are set based on data
4. Automated update
Markets are changing.
Our analyses can be updated regularly.
A quarterly update of the collected key figures is highly recommended.
From a haystack to the entire map.
When the market becomes transparent, the haystack loses its power.
The "needle" is then no longer a matter of chance, but the result of a clean, structured analysis.
Companies that work with market transparency:
Companies that work with market transparency:
Typical areas of application.
The Haystack Lead Intelligence & Market Transparency Engine is used across industries, from medium‒sized businesses to large corporations, for:
Client testimonials
“Haystack has given us a level of market transparency that we could never have achieved internally. What used to take months of manual research is now available in a structured and comparable format. This has significantly improved our prioritization and clarity in our sales.”
Head of Business Development
"The greatest added value for us was not the quantity of data, but its depth and structure. Each company was presented in such a way that our team immediately knew where it was worthwhile to make contact, without any additional research."
Head of Sales
“With Haystack, we analyzed entire target markets instead of ‘hunting’ individual leads. This not only saved time but also made our strategic decisions significantly more informed.”
Director Strategy & Growth
"Automating data preparation has saved our team hundreds of hours of manual work. At the same time, our results have measurably improved because we can proceed in a much more targeted manner."
Head of Marketing & Operations
Who this solution is designed for.
• Companies with complex target markets
• Marketing and sales teams with high quality standards
• Organizations that want to not only collect data but also use it
• Decision-makers who want to scale manual research
The result.
• Less manual work
• Higher data quality
• Better decisions
• Measurably better sales and marketing results
Not through more leads, but through better market intelligence.